FARINA

Branding
2021

Farina is a new take-away Pizzeria in the center of Tbilisi, Georgia. The vision of the client, a swiss-georgian couple, was to create a small and cozy place where friends could meet up to have a slice of pizza while sipping local crafted beers.

After a few rounds during which we explored different names, FARINA got chosen thanks to its etymology (dough in Italian) and its pronunciation, very melodic and simple even in Georgian language.
Red and white are the colors that define the branding and it collateral includes pizza boxes, t-shirt, apron and menu.

The same colors appear on the tile’s oven, on the light box and outdoor sign.